The book, ‘What’s Your Problem’ shares a startling statistic, “85 percent of companies often struggle to solve the right problems” — this figure raises a common issue which most firms face. The process of unpacking a problem can at times be rushed, resulting in; “wasted deployment of resources, failure to capitalise on opportunities, negative impacts to a company’s culture and a misalignment of corporate strategy”. As mentioned by Peter Drucker, “nothing is more dangerous in business than the right answer to the wrong question”.
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